Think it. Make it. Cricut.

You don't have to be a hard-core crafter to create. You can just be into something. Cricut wanted to open up the world of making to anyone with an idea, whether they're into fashion, starting their own business, commemorating their travels, or simply making memories.

We brought that thinking to life with Think it. Make it. Cricut., a 360 campaign built around a cast of characters, their passions, and the things they make. From film to a broader creative vision for social, web, OOH, and experiential, we showed that everyone has the potential to create.

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Make the good stuff stick.

As an extension of Think it. Make it. Cricut., we launched Cricut StickerPix, an all-new sticker maker that lets anyone turn whatever they're into into something that sticks.

Client: Cricut
Agency & Prod Co: Ntrōpic
Service Co: SomeFilms
Director & CCO: Nathan Robinson
DP: Rokas Šydeikis
ACD: Cheyenne Miller
EP: Veronika Fontaine
Sr. Producer: Natasha Holly
Creative Producer: Annelies Baltazar
Post Producer: Chelsea Christer
Editor: Kate Owen
Design: Erica Poat
Animation: Brian Hekker
Additional Creatives: Leslie James, Danny Varillas, Rayna Jung, Alice Leigh Yuan
VFX: Aidan Jung
Color: Ayumi Ashley, Rare Medium
Mix: Tone11
Service EP: Olga Radčenko
Service Producer: Lina Murinaitė
PM: Paulius Norvilas
1st AD: Lina Remeikaite
PC: Justina Miškauskaitė
Gaffer: Deividas Stankevičius
Grip: Augustas Gricius
PD: Sigita Jonaitytė
Stylist: Fausta Naujalė
MUA: Viktorija Barkauskaitė
Location Manager: Julija Delnik