It’s Giving Season

Mejuri was built on the idea that fine jewelry shouldn't be reserved for special occasions or gifted by someone else. In Rewrite the Rules, we explore that philosophy through the personal story of co-founder and CEO Noura Sakkijha, whose vision challenged longstanding conventions in the jewelry industry.

Captured on Kodak 250D 16mm film, this founder’s film offers a candid portrait of Noura, tracing the experiences and ambitions that inspired her to build Mejuri.

My role as Art Director extended into post production, where I helped shape the film's narrative and overall feel. I transcribed and organized Noura's interviews by theme, creating a flexible framework for the director and client to explore different storylines and refine the edit. I worked alongside the director to refine the film's visual and emotional tone through color, music selection, and sound mix.

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Director: Talia Green
Production Company: Ntropic
ECD: Nate Robinson
Art Director: Cheyenne Miller
Producer: Natasha Holly
Production Company: Ntropic
Project Manager: Annelies Baltazar
DP: Rachel Batashvilli
Asst Director: Conor Hibbler
16mm Cam Op: Sawyer Gaunt
1st AC: Steven Tong
2nd AC: Evan Wilkins
Stylist: Emily Bess
Tailor: Tae Yoshida
HMU: Roberto Alvarado
Set Designer / Props: Elaine Winter
Gaffer: John Guillen
Grip: Natalie Larkowski
Swing: Joe Katulak
Sound: Hayley Wagner
DIT: Jon Osterman
VTR: Edwin Delfonso
Post Producer: Laura Noonan
Editor: Catherine Gionfriddo
Color: Ayumi Ashley
Production Assistants: Zulema Calixto, Taylor Musgrove, Jauwon Givens

Client: Mejuri
Co-Founder & CEO: Noura Sakkijha
Chief Creative Officer: Justine Lancon
VP, Creative Operations: Eve Maidenberg
CD, Brand: Carla Poirier
CD, Brand Narrative: Jessica Brewer
Senior Art Director: Isabella Alesci
Producer: Erin Reynolds